For Successful Business Development You Must Have The Fundamentals Of Your Marketing Proposition In Place. When you start your small business marketing, how attractive is your business to prospective customers?
- Is it easy for them to buy from you?
- Do they fully understand why they should select your business before a competitor?
- Have you removed all the risk involved in trading with you?
- Do they know exactly what they will be getting if they buy from you and precisely how you will solve their problems?
If the answer to any of these questions is no, then you need to do our “Marketing Fundamentals” workshop.
The workshop is designed to make it really easy, a “no brainer”for prospective customers to decide to do business with you. During the course of the workshop we will address and resolve any issues or question marks a customer might have.
By the end the only response your prospects can give will be YES. The only effect for you will be dramatic business growth.
What Does The Workshop Cover?
- Business Description – summarising in just a few words exactly what you do.
- What business are you really in – what problems in your customers lives do you solve?
- What do clients really want – what are the benefits you deliver to them?
- How do customers perceive you – what is the reality today?
- How do you want customers to perceive you – what can we do to make that happen?
- How can we add value to your offering – can we add that extra wow factor?
- What kind of businesses would benefit from your services – you need to identify the right kind of businesses so that you can target them.
- Niche Audiences – so we can tailor our marketing specifically to the needs of each niche.
- Corporate Positioning – you must make sure your positioning is right for your niche audiences.
- Corporate statement/strapline – can we sum up what you offer in a few words?
- USP – What makes you stand out from your competitors – if you’re just a “me too” why should customers choose you?
- Removing the barriers to purchasing – is there any risk for customers in trading with you? If so can we remove it?
Who Should Attend The Workshop?
The workshop is a great opportunity to involve people from all levels of the company. No one person has all the answers. The more people you involve(within limits) the better the outcome and the greater the buy in.
So if you’re interested in small business marketing and your “Marketing Fundamentals” aren’t in place, give us a call today. The effect on your marketing will be dramatic!
